Update on 12 December 2016: Twitter announced that it was phasing out its Lead Generation Cards.
Twitter have announced an exciting new addition to their ‘cards’ which will enable people to sign up to email lists directly over Twitter from within a tweet. Twitter cards is the name given to the multimedia you sometimes see in expanded tweets on Twitter.com and mobile apps.
The Lead Generation Card will help a business collect leads, expand the number of subscribers to their newsletter and encourage people to submit their details to obtain special offers.
Here’s an example of what the new card will look like from the Twitter Ads Blog:
What’s exciting about this development is that it makes it very easy for the Twitter user to submit their information as their name, email, and Twitter username are automatically populated in the card. All the user has to do is select ‘Submit’. How cool is that?
Long, complex processes are a barrier to obtain sign-ups so making it this easy will encourage potential clients to engage with brands.
Unsurprisingly, the feature won’t be free and will be included in Promoted Tweets; part of Twitter Ads – read more here. It’s currently only available to a few selected Twitter partners but will be rolled out to the Twitter Ads dashboard for small businesses soon. If you’re interested sign up for Twitter Ads here.
Lead Generation Cards need to connected to one of Twitter’s approved CRM or email platform such as Salesforce or MailChimp.
If you need help in setting up Twitter Ads or Cards please get in touch.