A few clients have been in touch lately about the rising cost of Facebook's CPA (Cost Per Acquisition) or increasingly variable CPAs. Below are some ideas that …
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How to create and use Twitter’s new and improved lists
Twitter announced last week that it's made 2 useful improvements to Lists, a very handy but under utilised feature of Twitter. Firstly, when you share a list on …
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WhatsApp Business: The marketing tool you’ve probably never heard of
WhatsApp Business is an app that's purpose built for small businesses. But as it's relatively new and has not been promoted much, the chances are you've never …
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