Further to the introduction of targeted adverts by location and device, Twitter are rolling out targeting by a user’s interests. These are based on who a user follows and what they tweet about. This is a move that makes advertising more attractive to small businesses. It also brings Twitter ads closer to the targeting or personalisation that’s possible on Facebook and LinkedIn.
Kevin Weil, Twitter’s director of Product Management, summed up the service as follows: “Targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets.”
Twitter advertising for small businesses has not officially launched yet in the UK although I’m lucky enough to be trialling it. If you’d like a demonstration of Twitter ads please let me know. Targeting by interest is not yet available in the UK but I’ll let you know when it launches.