Social Media News snippets: 10-17 June

Below is a look at last week’s Social Media news, focussing on improvements to social networks that you can use to help grow your business. For help and training on increasing sales and improving customer services, please get in touch to arrange an appointment or book me for a phone call.

Google launch My Business – Google have launched a new product called My Business which attempts to bring Google+ Pages and Google Places (Local) under one roof. When you access your Google+ Page you should be upgraded to the new My Business dashboard (see below) which makes for easier management. From a customer’s point of view Google say, “Google My Business connects you directly with customers, whether they’re looking for you on Search, Maps or Google+”. Not sure why they haven’t included Google Now (personalised search on Android phones) in the pitch though, especially given that there’s a My Business Android app.

Google My Business dashboard

Google introduce a ‘right to be forgotten process’ – Following a landmark EU court ruling earlier, which gave people the “right to be forgotten”, Google has launched a service to allow Europeans to ask for personal data to be removed from their search results. If a request if granted links to irrelevant and outdated data will be erased. The search giant is currently receiving and processing around 10,000 requests per day and balancing  “privacy rights of the individual with the public’s right to know and distribute information”.

Facebook improve embedded posts – I’m a huge fan of embedded social media posts and Facebook have this week made improvements to design, load times and added the ability to customise the size of the post. Here are 10 ways to use Facebook embedded posts. Copying a leaf from Twitter’s playbook, Facebook have also now positioned photos above text.

Official World Cup hashtags – The official hashtags for the 2014 World Cup are #WorldCup and #Brazil2014 and #3Lions is the hashtag chosen by @England’s fans. Twitter has also introduced hashflags as used below by @shakira.

You can follow matches via the teams hashflags eg tonight’s Brazil vs Mexico game is #BRAvsMEX.

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