It’s great to see @richardbranson actively listening on Twitter and encouraging people to ask him questions using #askrichard. He’s had a busy time and lots of valuable advice has been provided. A tremendous way to engage with your community and great PR for the Branson brand.
— richardbranson (@richardbranson) May 17, 2012
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Here’s another example of listening from @richardbranson where he has picked up on and answered a tweet from an employee.
@laurajayne_g I’m sorry. I will pay. Let my team know cost. X. R
— richardbranson (@richardbranson) November 8, 2012
What a great response! Engagement is quite rightly a regularly used term in social media and this is employee engagement at it’s best.
How well do you listen on Twitter?