Above is the replay of Monday 11 June’s The #SocialMediaShow, brought to you by Cardiff Social Media Agency, Intranet Future. Lots of news to get stuck into including “LinkedIn improves news feed” plus I cover the rest of the week’s social media news and provide insights. In addition, there are the regular features – Headline, Question Time, Tools Talk, Tip Of The Week plus Case Study Of The Week.
The #SocialMediaShow is aimed at people who use social media for business. The show’s purpose is to increase your knowledge and help you take advantage of the latest new features and social media trends. If you would like daily updates of new social networking features delivered via WhatsApp, subscribe to The Social Media Daily.
Headline: “Facebook bug made up to 14 million users’ posts public” on Money Saving Expert.
Question time: Which would you prefer? Editing of tweets or video on Facebook personal profile cover? Let me know in the Comments below or perhaps there’s another feature you’d like to see.
Case study of the week: Brilliant use of Instagram’s shopping features from Keith Scarrott Shoes.
Tip Of The Week: If you’d like to see Facebook posts from Profiles and Pages, hover over the Following button then select See First.
Tools Talk: Headline analyser – great for improving your headlines.
Word of the Week: Subtweet – a hostile or otherwise negative post that is addressed to or about a particular person but does not mention the person’s username or does not name the person at all. (Source: dictionary.com).
1. Facebook announced the first batch of funded news shows for Facebook Watch; their Netflix/Amazon Prime competitor. The lineup includes news shows from traditional broadcast news channels such as CNN, Fox News, ABC News.
2. Facebook is testing Lip Sync, a new feature designed to let users pick a popular song and pretend to sing it on a Facebook Live broadcast.
3. Facebook has monetized Marketplace with product Ads for Pages – Marketplace is a new placement area – and Boosted Listings for sellers.
4. Great news for charities from Facebook as Pages can now setup fundraisers for charities and non-profits. This also means that for the first time charities can setup their own fundraisers via their Page and encourage Fans to participate. Plus all funds raised go direct to the charity – NO FEES. In addition, if you’re raising funds via your Profile you can invite your friends as co-organisers.
5. Facebook appears to be testing customizable templates that allow admins “to easily create a great post” on their Pages.
6. Some new news features to replace Trending – Breaking News Labels are being tested with 80 publishers, a Today In section which connects people with important news from local publishers and a News Video in Watch section are being developed.
7. Good news for Event Organisers. An Events Ticket button is being tested for Pages plus Facebook has started showing a ticket icon next to events you can purchase tickets for.
8. Facebook are flagging up relevant businesses to customers in the Discover area of Messenger. If you setup a message bot or already have one, make sure you register so that you are discoverable. Learn more and submit your bot.
10. Facebook is testing different templates that can be used for Page Posts. Eg Introduce Your Business, Introduce Your Employees. Cool. I like the sound of this.
11. You’ll soon be able to feature 9 photos on your personal profile but in addition you’ll also be able to feature videos, Groups, Events and fundraisers. Thanks for Matt Navarra for this one.
12. Instagram has provided details on how its algorithm works – The three main considerations that determine what you see in your Instagram feed are interest (past behaviour on previous posts), recency (how recent post shared), and relationship (past commenting and being tagged).
13. Instagram now lets you instantly repost Stories you’re mentioned in to your own Story.
14. Shadow banning (banning of users due to content or behaviour) is not a real thing according to Instagram and they should know.
15. Long form video hub being is being worked on with videos of up to an hour. The current limit is one minute long.
16. Instagram have started to show emoticon suggestions for comments.
17. LinkedIn has added estimated commute times to its Job Listings.
18. LinkedIn have increased the length of video that can be uploaded on profiles and pages to 10 minutes from 5 minutes.
19. As flagged up on 14 May in The Social Daily, LinkedIn have been testing the following of hashtags in your feed. This is now live in the UK. On Friday, I was prompted to follow hashtags and you can pin your favourite hashtags as Communities on left hand side of the feed – strange choice of word but there you go. Once you are viewing ‘hashtag news’ in your feed a new “What people are talking about now” panel on the top right of the feed with links to news stories is displayed.
20. You can now mute, look up. Search or mute words on the iOS app by highlighting them, right clicking and selecting Mute.
21. 72 new emoji are now available to use on Twitter – view new emojis.
22. I’ve spotted a new flashing blue circle that surrounds the Ads link on the top menu bar. Pinterest is trying to get more business from advertisers to continue their upward curve for revenue as reported last week.
23. There is an agency for pets who are social media influencers! Really! Loni Edwards, the founder of The Dog Agency, manages cute pets with large social media followings. www.thedogagency.com
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