How to find leads on Twitter

Twitter is full of useful and relevant information for your business. You can find industry news, business tips, discussions including Twitter chats and perhaps most important of all; leads.

Here’s an anecdote that demonstrates that leads, even for a niche business, are there to be found on Twitter.

Earlier this week, Cheltenham voice over artist and copywriter Serena Gay – you can email Serena at gay.serena@yahoo.com – was having a conversation about social media with Belinda Wilson @GlosJobs. Serena mentioned that she wasn’t convinced that Twitter was the right social network for her business. Wishing to help Serena and as someone who uses Twitter to obtain leads, Belinda decided to see how many people were talking about voice over artists. Using Tweet Binder she discovered that there were 270 tweets in the past week including the phrase ‘voice over artist’ reaching a potential 423,774 people. Here are a few examples of the 270 tweets she found from a quick search:

To help you find leads like the above you can use Twitter’s own Advanced Search tool. There are a number of filters you can use to fine tune your search, such as Places which helps you find tweets from people within a certain distance of your town. Handy, if you are looking for business close to home.

For a more automated approach you can set up Twilert to receive emails containing search terms of your choice. Like Twitter’s Advanced Search, this tool also has the advantage of allowing you to find words and phrases in a particular geographical area. Once set up correctly you can receive leads straight to your inbox on a regular basis. Nice. Twilert allows you to search for one word/phrase for free and for additional words and phrases, subscriptions start at $10 per month.

For more help on finding leads for your business please contact me to arrange a one-to-one consultation or a half-day social media workshop.

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