Thomas Cook holiday deals via Twitter

Thomas Cook have set up an innovative Twitter service called ‘Holidays to go!’ that allows holidaymakers to obtain special holiday deals and book their trips by tweeting @TCOffers with the name of their chosen destination. This is an example of the trend for businesses to harness the power of Twitter for transactions and purchases. For example, Starbucks allows customers to buy their friends and colleagues a cup of coffee using a tweet and in the States, travellers can book a room for the night via @Loews_hotel.

I gave the new Thomas Cook service a try to see how it works. On the plus side the concept is good, the automated response to my initial tweet was within seconds and further tweets were nicely personalised with the name, Phill. However, the first link I was tweeted was broken and the second link simply took me to a generic search page, when I was expecting a page relating to trips, travel and hotel deals for Brussels. Here’s how the conversation played out:

 

 
Expect to see more companies use Twitter for  automated responses to information, transactions and payments in future. How could your business help customers by using Twitter in this way? Let me know in the Comments below.

 

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