Last July, when Andy Murray won his historic Wimbledon singles title, Julian tweeted BBC Points West Gloucestershire reporter Steve Knibbs @Knibbsey, within minutes of the win.
— East Glos Club (@eastglos) July 7, 2013
As you can see, Julian did this in a low key way, simply reminding Steve that there was a large tennis club on his patch and to get in touch if he wanted a local angle.
Steve Knibbs duly got in touch, and the following day East Glos Club was featured in a 90 second package on the Points West lunchtime TV bulletin and Steve also did a live insert lasting several minutes from East Glos into the 6pm programme.
With a single well crafted tweet, East Glos Club received several minutes of airtime on peak time regional TV which gave the club some excellent exposure.
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