The Muppets Google+ Page is a great topical example of a brand taking full advantage of the benefits that Google+ has to offer. Disney are using all features of the Page to promote the release of The Muppets film.
Let’s take a look at each of the components:
Page name – Sticking with the film title, ‘The Muppets’ is used and the ‘tick’ to the right of the name illustrates that this is a verified name.
Headline – The Headline has been updated following the cinema release in the US with details of the forthcoming DVD and Blu-ray release on 20 March.
Scrapbook (the 5 photos at the top) – This area is used to display five Muppet characters and colourful eye catching photos have been used to set the tone of the page.
Profile picture – The film poster is a suitable ‘on brand’ picture.
Posts – Posts containing entertaining and engaging content are made every few days. For example, on Valen-swines (geddit?) Day a custom image of Kermit and Miss Piggy was uploaded. Each post results in plenty of comments, shares and +1s (Google+ equivalent of the Facebook Like button).
About – The Introduction section includes a call to action for users to ‘Circle us now for all of the latest updates from Kermit, Miss Piggy and the rest of The Muppets!’ with the remainder describing the plot of the film. The website points to the film website. More links could have been added under the Recommended Links section.
Photos – Several good quality photos relating to the film have been uploaded and photos from posts appear here too.
Videos – 2 clips from the film have been uploaded with the legendary Mahna Mahna song. The engaging nature of the video is illustrated by the many +1s and positive comments that the videos have received. One video has received 321 +1s and the other 275.
Overall a great page that has gone down well with its fans and probably attracted new ones.