You’re probably getting used to the new Facebook Timeline on your personal profile – you can find out more and convert to the new style Wall here – and soon it will be implemented on your business Page too.
For some time Facebook have been hinting that big changes are coming to Facebook Pages and Timeline is a huge change. The main features of Timeline are a large image at the top dubber a cover photo, the ability to highlight posts and the ability to tell your life story – think digital scrapbook.
For business the Timeline is an opportunity to show how the company has developed since incorporation. For those companies that have started from humble beginnings and are now global brands – think Starbucks – this could make for a compelling story.
The new feature will give well established businesses the opportunity to demonstrate that they’ve been ‘keeping customers happy for over 60 years’ and help create trust with new customers. However, it’s hard to see how new start-ups will benefit.
You can learn more about the new Timeline for business Pages at my Facebook Masterclass on Wednesday 29 March in Cheltenham.