There are several ways to misuse hashtags which can result in irritation for your followers or in your hashtag simply failing to work. Using multiple hashtags within a tweet and hashtagging words like #the and #and fall under the irritation heading. It’s the Twitter equivalent of email spam and smacks of the need for attention. Here’s an example of both in the same tweet from @thealexxmusic – 40,000 followers.
— ALEXX(@thealexxmusic) February 17, 2013
If you create a space within a hashtag by using an apostrophe that breaks it. A hashtag needs to be a single word or a single group of words.
— Beverley Jones (@jones_bev) February 2, 2013
To learn how to engage your community and build followers read 5 tips on how to wow with hashtags and read about Gü Puds Valentine’s Day competition.
To learn more about hastags and every aspect of Twitter for business check out my regular Cheltenham Twitter workshops.