A few UK brands are now using the exciting new social network Pinterest to promote their products. A good example is Slurp, the UK wine retailer who has pinned all its products onto 25 boards. This is helping to drive traffic to their www.slurp.co.uk website. One click on a photo or Pin enlarges it and displays sharing options then the second click takes you to their website.
I like the way that they’ve added value to the boards rather than just promote their products. For example, on the Cocktails Board as well as photos of the spirits they sell are cocktail recipes from other sites, which compliment their product perfectly.
I’m currently providing consultancy and in-house presentations on Pinterest. Please get in touch for more details.