It’s great to see a traditional institution like the National Trust embracing social media and really shining on Twitter. What strikes you about the @nationaltrust account is the volume of conversation. Plenty of questions from members being answered and lots being asked too. All is done in an engaging informal way on a very regular basis including weekends. Links to relevant articles are tweeted together with comment and opinion. Overall an excellent example of Twitter use; engaging, relevant, interesting and on brand. The account is rewarded with a substantial audience of 45000 followers.