Abel and Cole deliver on Facebook

Organic food delivery service Abel and Cole provides a great showcase of how a Facebook Page can help acquire and retain customers. The Welcome Page gives good reasons to Like their Page – ‘…we’ll keep you up to date with fun comps, veg news and in-the-know foodie chat’. Evidence that they’ll keep their promise is displayed in eye catching images and text. I like the way the Page then welcomes you back after you’ve liked it. Highlighted is their ‘refer a friend scheme’ – great for new and existing customers. The Wall shows plenty of regular engagement with fans and swift answering of questions and issues. The whole Page emphasises their organic credentials through videos, photos and Twitter feed.

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