Video on LinkedIn

Leveraging video on LinkedIn: 6 strategies for maximum impact

In the fast-paced world of social media, LinkedIn stands out as a platform for professionals to connect, learn, and grow. With the increasing importance of video content, it’s crucial to use this medium effectively and efficiently. Here are six time-effective ways to leverage video on LinkedIn:

1) Embrace the power of video series

Creating a video series is a fantastic way to keep your audience engaged and coming back for more. This approach allows you to maintain a consistent theme or topic across multiple videos, building anticipation among your viewers. You can use the Playlists feature on YouTube to achieve this. For instance, on the NILC YouTube Channel, we’ve successfully implemented this strategy for our LinkedIn ‘How To’ videos. If you’re ever in need of inspiration, tools like ChatGPT can be a great help, offering creative ideas and scripts.

2) Transform blog posts into videos

Repurposing your blog content into video format is an efficient way to reach a broader audience. With the help of AI tools like ChatGPT, you can easily convert written content into engaging video scripts, making your valuable insights accessible to those who prefer visual and auditory learning.

3) Cross-platform video sharing

Don’t hesitate to share videos produced for other social networks onto LinkedIn. I’m a big fan of using vertical videos from platforms, such as those created for Instagram Reels or YouTube videos on LinkedIn as they can indeed perform well. But you can experiment with the standard landscape format too, to see what resonates with your audience.

4) The impact of short videos

It’s worth noting that a very brief 5-second video will usually outperform a photo on LinkedIn. These short clips are quick to make (taking just a few seconds more than a photo) and can significantly boost your engagement. So when you’re next considering a photo for LinkedIn, try a very short one instead.

5) Leverage video testimonials

Video testimonials are a hugely powerful tool for building trust and attracting new leads and clients. it’s worth making the effort to encourage your satisfied clients to record their experiences. These authentic testimonials not only save you time but also add a personal touch to your LinkedIn presence.

6) Utilize LinkedIn Live

LinkedIn Live offers an opportunity to engage with your audience in real-time. as they can ask you questions and comment whilst your broadcasting. The added benefit is that once the live session is over, the recording remains on LinkedIn, continuing to attract viewers and engagement.

Your tips

Do you have any other innovative ways to use video on LinkedIn efficiently? Let me know in the Comments or get in touch.


Incorporating video into your LinkedIn strategy is not just about following trends; it’s about providing valuable content in a time-effective manner. Hopefully these ideas will enhance your LinkedIn presence and engage your professional network more effectively.

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Stay updated with the latest social media insights and tips by following me Jonathan Pollinger – Social Media Trainer on LinkedIn.

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