Kit Kat – give us a break!

Makers of Kit Kat Nestlé together with agency JWT have launched an application that automates social networking updates to give people a break. Really?

The Social Break application takes over the updating of posts to social networks for a while to allow users to ‘reduce the pressure they feel of having to be so active on social media channels’.

It might give users of the app a break but what about the recipients of all updates? It goes against ‘putting your audience first’ which for me is the first rule of social media.

Clearly it’s a bit tongue in cheek and the aim is no doubt to maximise PR for Kit Kat but it’s an ill conceived idea that generates social media spam. So Kit Kat – please give us a break!

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