Started in October 2010 by @TheoPaphitis, from BBC Dragons’ Den, the Small Business Sunday hashtag or #sbs on Twitter is going from strength to strength. It helps small business owners gain increased exposure and potential new clients by awarding 6 retweets on Sunday nights. Theo has more than 245,000 Twitter followers plus ‘winners’ profiles get displayed on the #sbs website. So the exposure to potential new clients is huge and with more followers, increased traffic to your website and lots of publicity the chances of making more sales are high.
— Theo Paphitis (@TheoPaphitis) May 13, 2012
The #sbs idea is developing. Past winners are encouraged to add their profiles to the #sbs website and concept has moved to the face to face world with an event held at Edgbaston Cricket Stadium on 30 March 2012. This provided an opportunity to network with past #sbs winners.
Around 2000 tweets are received each Sunday evening so on pure chance there’s approximately a 1 in 300 chance of being selected. Not bad considering the potential benefits and the minual effort required to enter. As well as business benefits previous winners have spoken about being given a boost from congratulatory messages and support from others on Twitter.