Man on Twitter iOS

How to create and use Twitter lists

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Twitter announced last week that it’s made 2 useful improvements to Lists, a very handy but under utilised feature of Twitter. Firstly, when you share a list on Twitter, it’ll now have an image instead of a URL on iOS and Android. Secondly, when creating or adding people to a list on iOS, you’ll see suggested accounts to add based on the list’s title or who’s already on it.

Twitter lists help you organise people and their tweets into groups. For example, you might want to have a list of coworkers or clients which gives you a focused alternative timeline. Lists can either be public or private. People can subscribe to public lists whereas private can only be viewed by the creator of the list.

Viewing the timeline of a list will show you a stream of tweets from the users on that list. Twitter did launch a swipe to lists feature in Summer 2019 with the ability to create 5 alternative timelines using lists. The idea was that you could pin up to 5 lists and then swipe to view. However, despite still being mentioned in Twitter Help, this handy feature no longer seems to be available. A real shame but hopefully Twitter will bring it back.

Here’s how to create a list:

  1. In the top menu, tap your profile icon.
  2. Tap Lists.
  3. Tap the new List icon
  4. Select a name for your List, and a short description of the List. List names cannot exceed 25 characters, nor can they begin with a number. The default setting for your List is public (anyone can subscribe to the List). To make the List only accessible to you, drag the slider next to Private to on.
  5. Tap Done.

Here’s how to add or remove someone from a Twitter list:

  1. Click the three dots icon on an account’s profile.
  2. Select Add or remove from Lists. (You don’t need to be following an account to add them to your List.)
  3. A pop-up will appear displaying your created Lists. Click the checkbox next to the the Lists you would like to add the account to, or uncheck the Lists you’d like to remove the account from.
  4. To check to see if the account you wanted to add was successfully included in that List, navigate to the Lists tab. Click the desired List, then click List members. The account will appear in the List of members.

You’ll be notified when you’re added to a public list in Notifications. Have you checked which public lists you’ve been added to? You can find out by selecting Lists then Member.

Twitter lists can be used in a number of ways:

Focus on groups of people – create lists for suppliers, prospects, clients  or people that tweet about a particular subject. This helps you focus on a particular type of person and their tweets.

Group people you’re not following – you don’t have to be following someone to add them to a list. For example, if might be useful to have a list of local people but you might not want to follow them all.

Research – you don’t always need to create your own lists as often someone has done the work so you can subscribe or follow their public lists.

Monitor the competition – you could create a private lists of your competitors making it easier to see keep an eye on their activity. Effectively you’ll be following them, but they won’t know it.

Engage with your clients – set up a private list of your clients making it easier to keep in touch and engage in conversation.

Pro tip: If you use TweetDeck you can add multiple columns containing lists making lists more accessible than they are on

For more help with Twitter buy my 100 Twitter tips for £2.79 on Amazon or attend one of my regular Cardiff or Cheltenham social media workshops or book some social media training with me.

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