A hashtag is more than just a keyboard symbol. Hashtags are powerful tools that can connect, engage, and grow your audience. From showcasing your brand to highlighting a special event, hashtags can be a powerful weapon in the world of social media. Here’s a list of 10 different types of hashtags that can make a real difference in your business.
1. Business Hashtags (Sector or Product) – #Engineering #WebHosting
These hashtags are perfect for targeting specific industries or products. They can help you reach potential clients or customers who are interested in your field. For example, if you’re in the tech industry, using #WebHosting can attract those looking for hosting solutions.
2. Brand Hashtags – #TransportForWales
Brand hashtags are unique to your business and can help create a community around your brand. They’re great for tracking user-generated content and encouraging customer loyalty.
3. Campaign Hashtags (Charity Campaign or Competition) – #PlateUpForThePlanet #FreeCheeseFriday
Campaign hashtags are used to promote specific marketing campaigns or charitable causes. They can create buzz and encourage participation, making them ideal for competitions or awareness drives.
4. Topic/Interests/Hobbies Hashtags – #MentalHealth #Movies #Running
These hashtags can connect you with communities that share common interests or hobbies. They’re perfect for engaging with like-minded individuals and can help you tap into existing conversations.
5. Event Hashtags – #LaptopFriday
Hosting or attending an event? Event hashtags can help attendees connect, share experiences, and even network. They’re a must-have for conferences, workshops, or social gatherings.
6. News Hashtags – #StormHillary
Stay relevant by using news hashtags. They can help you join trending conversations and show that your brand is up-to-date with current events.
7. Special Day Hashtags – #HashtagDay and #NationalSpongeCakeDay (both are today – 23 August 2023)
Celebrate special days or holidays with relevant hashtags. They can add a twist to your content and engage your audience in a more relaxed and fun way.
8. Location Hashtags – #Cardiff
Location hashtags are great for local businesses or events. They can help you connect with your local community and attract customers in your area.
9. Emphasis Hashtags – #CryingWithLaughter
Want to add some emotion to your posts? Emphasis hashtags can convey feelings or reactions, adding a personal touch to your content.
10. Context Hashtags – #ChoirStillPracticing
Context hashtags provide additional information or clarity to your posts. They can help your audience understand the background or context of your content.
Hashtags are versatile tools that can enhance your social media strategy. By understanding and utilizing these 10 types of hashtags, you can create more engaging and targeted content. So go ahead, experiment with these hashtags, and watch your business grow.
PS: So what better way to celebrate #HashtagDay and #NationalSpongeCakeDay today than by enjoying a slice or two!
For more help with hashtags, book a one to one session or a social media course with me – see Social Media Training to discover more.