A great example of how you can use Twitter to offer a benefit to your followers comes from Cheltenham nightclub @thirteendegrees. Clubbers can obtain free entry by flashing their promotional tweets at the door.
[blackbirdpie url=”https://twitter.com/#!/thirteendegrees/status/153426659964489728″]
Offering freebies, discounts and competitions are great ways to provide value to your followers and to keep them engaged with your brand. Provide specials to make your audience and customers feel special.