A great example of an engaging campaign using Facebook is Ford’s ‘Can A Car’ campaign where Ford asks drivers to challenge Ford technology. For example, can a car park itself in the most extreme place possible?
The results are then filmed and published on Facebook and YouTube resulting in lots of engagement. For example, the Can a car fulfil a dream? video has received 829 Facebook likes and 329 comments, all of which appear positive.
The campaign is re-inforced by TV commercials were viewers are encourage to visit the Ford UK Facebook Page.