Ford UK engages with ‘Can A Car’ campaign

A great example of an engaging campaign using Facebook is Ford’s ‘Can A Car’ campaign where Ford asks drivers to challenge Ford technology. For example, can a car park itself in the most extreme place possible?

The results are then filmed and published on Facebook and YouTube resulting in lots of engagement. For example, the Can a car fulfil a dream? video has received 829 Facebook likes and 329 comments, all of which appear positive.

The campaign is re-inforced by TV commercials were viewers are encourage to visit the Ford UK Facebook Page.

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