An innovative use of Facebook comes from totepool.com bookmakers. They’re running a competition requiring racegoers to tag themselves and their Managing Director Fred Done in a photo taken at York races and then posted to Facebook. In addition, competition entrants are also encouraged to tweet about the competition. The panoramic photo is very high resolution and it’s easy to navigate around the whole scene.
The promotion labelled ‘Find Fred and win with totepool‘ encourages racegoers who were present on Betfred Ebor Handicap Day to find and then tag themselves on Facebook for a chance to win a VIP day at the races in October plus free bets.
This is an engaging competition and a great way for totepool to raise awareness of their brand and betting products.
Have you entered any interesting Facebook competitions? If so, please let me know.