A fabulous example of a Facebook Page that demonstrates best practice in many areas is Florette, who sell prepared salads and fresh fruit throughout the UK.
Here are some learning points from their Page:
Cover photo – high impact Cover Photo highlighting the competition to win an iPad. The Cover Photo is changed regularly in line with the season or a competition. For example, a Halloween recipe was posted previously.
Extensive use of apps – there are tabs linking to 2 competitions, newsletter sign-up, Pinterest, recipes, a game and information on sustainability.
Message button – The Message button is enabled for Fans and visitors to communicate privately with the Page Admins.
Image based posts – Posts are more often than not image based or accompanied by an image or a high quality photo. They promote other Pages by sharing their useful content. For example, this one below from Love My Salad.
Engaging posts – Here’s a great example of an engaging and fun Facebook post which at the time of writing (Monday 25 November) had received 93 Likes and 329 Comments.
Use of ‘Highlighting’ – Some posts are ‘highlighted’ so they stretch across the Page for great prominence.
Asking Fans to upload photos – Fans were encouraged to upload photos of pumpkins and 52 people did so.
Responding to Fans – Florette responds to Fans questions and Comments in a timely manner throughout the Page.
Will you be adopting some of these best practices on your Page? Please let me know or post in the Comments below.