Despite the loss of the default landing page, with the introduction of Timeline for business pages there’s still a great opportunity to use tabs (aka application pages) for features such as newsletter signups and to display competitions and money off coupons. Any functionality or features found on a website can be replicated on tabs so you can be as creative as you like. Tabs are a great opportunity to create engagement with your fans.
Icons for tabs are now more visible and are displayed top right below the cover photos. See Machester United’s Page below:
As well as being larger and in a more prominent position than previously you’ll note that custom images have been used for Videos and Sign for United (newsletter sign up). To add custom images: select the down arrow to the right of the icons, then select the pencil icon on top right of the custom image then Edit Settings and finally select Change to the right of Custom Tab Image. Your image should be 110 x 74 pixels.
To further boost visitors you can use Facebook Ads to direct people straight to the the tab of your choice. When setting up your Ad select your choice using the Destination tab drop down.
For more tips on using Facebook Timeline and to learn how to make the best use of Facebook for your business you might like to attend one of my regular Facebook workshops in Cheltenham.