Heinz are encouraging people to send a personalised can of soup to unwell friends and family as an alternative to Get Well cards using their Facebook Page. This is great use of Facebook and really engages people with the Heinz Soup brand. Not only fans of the Page but of course recipients of the soup too. Heinz have nearly 41,ooo fans on their Page with over 15,000 people ‘talking about this’ – a very healthy ratio showing that the campaign is working and word about Heinz Soup is spreading. It’s likely that the 50,000 fan figure will be reached soon.