The Burberry Facebook Page provides a great example of a brand using Timeline and really making it work. Starting with a photo of their first store in Basingtoke in 1856 – sometime before the launch of smartphone cameras! – the Page provide its fans with a very informative and interesting history of the shops and the brand.
As a fashion brand they have a lot to work with and make great use of plenty of eyecatching photos of clothes and accessories, images from past advertisements and pictures from fashion shoots and events. It’s not just interesting historical content but present day too; a casual, or at least made to look casual, recent photo of a boutique manager has so far obtained an eye-popping 21,745 Likes. (as at Saturday 29 September).
A great example of engagement is regular linking to their Art Of The Trench Tumblr account where fans are encouraged to upload their own photos of themselves wearing trench coats.
The stats for the Facebook Page as a whole are very impressive. A staggering 14 millions Likes, over 3oo,ooo fans talking about the Page and nearly 20,000 check ins.
If further proof was needed Burberry leapt 33 places in last week’s (21-28 Sept 2012) Mashable’s Social Brand Chart to number 21 and was identified as a ‘one to watch’. According to Mashable it’s also the top fashion brand on social media.