Content is vital when it comes to achieving success with social media. You can be an expert on technical tips and tricks and search engine optimisation (SEO) techniques but it’s regular, valuable and shareable content that will grab the attention of your readers. You need to engage your fans; not bore them.
Of course you’ll want to mention your products, services and events from time to time but occasional is the key. It’s not a good idea to repeatedly promote your own stuff as this will turn off readers rather than engage them.
An example of how not to do it comes from The Gloucestershire Echo Facebook Page. The last four posts on their Page are promoting The Gloucestershire Women in Business Awards and the most recent of these was 4 weeks ago. So repeated promotion and irregular updates. Indeed, as a fan pointed out on 6 December the Page is ‘quiet’. At the time of writing that post has yet to be replied to.
