Compelling video content has become increasingly crucial to social algorithms; it should be a key component of any marketing plan. Currently, media platforms’ videos continually push the envelope, with 86 per cent of online advertisers employing them in their campaigns. On the one hand, this tendency provides its clients with a better understanding of its products and services. But on the other hand, it aids businesses in increasing traffic to their social media accounts, expanding their following, and increasing revenue. Furthermore, videos also boost social interaction by establishing trust and relationships between companies and customers, increasing brand loyalty, increasing lead generation, and stimulating relevant discussions.
Let us look at how a brand can create awesome video content for social media
1. Strategy Creation and Ideation of Video Content
Before any company begin developing content, they must first devise a strategy for their media platform’s videos. The strategy should include audience research, competition analysis, creativity, material planning, funding level, job allocation, and other activities. All of these will assist a company in designing successful videos, which should boost the campaign’s success.
Is a company trying to raise brand recognition, start a dialogue about a new product, or get new followers? Is it their goal to boost sign-ups, website traffic, or sales? Whatever the cause, they must be crystal clear on the social media video’s goals. But, more importantly, it should be in line with its broader business objectives.
2. Video Length is Crucial
If your video is more than 30 seconds, many people will skip it on social media. As a result, it’s critical to keep films short and sweet while giving value. This process includes deleting all unnecessary components and only maintaining the more essential and intriguing ones. The editing can be done using an online video editor available widely. In a short amount of time, videos should captivate attention, convey a message, and motivate viewers to take action. A brand could split a big issue into smaller sections if it requires many explanations. Rather than cramming all of the material into one film, consider developing a series covering many topics. One big video can also be made and cut into many smaller parts using an editing tool. An exception would be an explainer video which as long as it provides value, could be as long as 5 minutes.
3. Inclusion of Subtitles is Important
Video material can reach individuals across the globe. As a result, there’s a potential that someone who doesn’t speak or comprehend a certain language will stumble across a video. Subtitles usually make it easier for non-native speakers and deaf people to absorb the information, and nowadays, adding subtitles has become easier. Adding subtitles, whether on silent or not, will aid in getting the information through. Similarly, videos published on practically all social media sites now begin or continue without audio automatically.
Most people view videos sometimes while doing other work or while travelling. They nearly always do it without making a sound. Subtitles become crucial at this point. Even if the sound is turned off, it will help a brand attract your audience’s attention and prevent them from missing what’s going on.
4. Video Lighting and Video Sound play a crucial role
Videos will be made or broken by their lighting. And a brand’s success will be aided by the use of natural light! We’d need to capture videos closer to a light source, generally a window or entrance where there’s enough light while indoors. We might alternatively choose to do things outside. It’s also important to have the appropriate time and know when to photograph while using natural light. Even after several tries, if the lighting is not perfect, powerful editing would also add much value to the video.
In social media videos, audio is just as crucial as lighting. The built-in mic on our phone may not always be strong enough if we’re filming with it. A company wouldn’t want the sounds of automobiles going by rather than the narrative or animals wailing nearby rather than the real discussion captured in their films. Creators can also easily mute background noises if necessary. As a result, it’s prudent to buy quality equipment, such as microphones, to ensure that we can produce high-quality audio.
5. The Perfect Music for the Video
Music is crucial to a video’s success. It catches people’s attention, influences the brand’s perception, and creates a tone and relationship with the consumer. Not all music, however, may be utilized in videos. We need to get permission from the appropriate owners before putting anything. Otherwise, individuals risk being charged for obtaining copyrighted music by the platforms.
A brand must secure a Synchronization License from the author and a Master License from a music company to lawfully utilize music in videos. If music licencing seems cumbersome or a brand is on a tight budget, tracks from the Public Domain Music, Creative Commons License, or the inventory of production music collection may be considered.
6. A Video with a Strong Story Telling will go a long way
Getting the audience’s attention is critical, but retaining their attention is more important. To accomplish so, a brand would need to provide high-quality material that will entice people to stay. We should design a video that will look and feel good, but it should also tell a fascinating tale with wit, relevancy, and value.
Because the narrative component helps build a brand’s reputation that connects with the followers, it’s critical to establish a deep relationship with customers and provide a message that speaks to their emotions. This will elevate videos to another level, resulting in even greater outcomes for a company.
7. A power pact ending with a call to action
While sharing the same content throughout many channels may appear simpler, each platform has its own set of needs; this material must be optimized for each.
When consumers finish watching a video, they want to understand where they should go or what they should do next. This is the brand’s perfect opportunity to respond. Leave the audience with a goal in mind, and urge them to accomplish what a brand wants people to do.
A company should constantly keep in mind that a CTA must not be overly sales-focused since this will turn customers off. However, it must return to the marketing objectives and strategic targets established during the design phase.
Engaging video content, when used correctly, will raise brand awareness, improve customer connections, and make it easier to convert leads and sales. Developing interesting video content will indeed help a company’s social business model. Even better, a business really wouldn’t require the use of a high-quality video studio to create video content that audiences will be interested in. All they need is a smartphone and a good video editor to complete the task. Above all, a company should maintain its authenticity, focus on producing meaningful video content for its audience, and take advantage of the expanding social networking engagement for spreading video content.
So go ahead and start filming!