Welcome to the Friday 18 February issue of The Social Media Daily 🙌
Don’t forget to get in touch for any help you need with your social media 👍
Stay safe from Storm Eunice and have an enjoyable weekend 🔥
linktr.ee/pollingersocial (How I can help)
remotehour.com/pollingersocial (Drop into my virtual office)
pollingersocial.askvid.co (Ask a question: get a FREE video answer)
boostsocial.agency (B2B social media services)
029 2078 9139 (Phone/WhatsApp)
Stat of the day
Meta’s social VR platform Horizon now has 300,000 users.
Meta’s Metaverse could be a new era in digital interaction — or a privacy nightmare waiting to unfold.
For many marketers, video was once considered a costly endeavour reserved primarily for tentpole and marquee campaigns. Now, it has become the primary method in which consumers — particularly Gen Z — express themselves, communicate with others, and make their purchasing decisions. At the heart of this shift is short-form video and social entertainment, which presents one of the most challenging, yet rewarding, turning points for marketers since the dawn of social media.
Top new features
I’ve just spotted the new Twitter Reply Downvote button on Android…not on my iPad yet. You can let Twitter know when the reply isn’t adding to the conversation. Downvotes are private and won’t be shared with author or on the timeline.
Other new features
You can now keep your important DM conversations easily accessible by pinning them. Pin up to six conversations and they will stay at the top of your DM inbox.
Meta are trialling new audio suggestions with a splash screen selecting a particular audio track.
WhatsApp are testing rich previews of documents eg preview of photo where a pdf includes a photo or image.
Meta estimate — in aggregate — that they’ve closed the underreporting of iOS web conversions from 15% in September down to approximately 8%.
Want to rank higher in Explore on Instagram?
Stay safe 🙌