social media news

27 news stories including Facebook’s launch of new video service


Here’s the replay of Monday 14 August’s The #SocialMediaShow which was broadcast live via my Facebook Profile from Cardiff. This week we have no less than 27 social media news stories (see below) with insights in italics plus the usual features – Headline, Question Time, Top Tip, Tools Talk, Number of the Week plus a quirky story from the world of social media with And Finally.

The #SocialMediaShow is aimed at people who work with or who are interested in social media. If that’s you, and you want to keep up on the latest news throughout the week plus get access to insider tips, then check out Social Media Professionals – a very affordable £10 per month or keep in touch for free by joining my newsletter subscribers.

FACEBOOK NEWS
1. As reported in previous #SocialMediaShows, Facebook are venturing into the TV space and have now launched the Watch tab. This is social TV with the ability to discover shows your friends are watching and chat with them plus there’ll be the usual Likes, Comments and Shares. The Watch tab will be available across the board on Facebook’s mobile apps, desktop site and its TV apps and content, called Shows, will be provided by professionals and creators. Hmmm. Sounds something like you used to get on Twitter – real time conversation and engagement.
2. New Show Pages. Creators will be able to promote their Shows with a new type of Page. If you’re interested in creating a Show, express your interest.
3. Facebook is introducing better efforts to combat cloaking where spammers disguise the true destination of an ad or post or the true content of a destination page.
4. Marketplace (Facebook’s version of eBay) appears to be available on desktop – previously it was a mobile only feature.
5. Featured topic posts providing news on topics you might be interested in have launched. Another move to Facebook becoming a news/media site as like the Explore tab and local politicians news reported on last week, you’ll receive featured topic posts even if you’re not following the publisher.
6. Facebook have removed the measurement and charging of unintentional clicks on ads in its Audience Network.
7. Facebook have improvement the measurement of impressions. Pretty technical so I haven’t elaborated but good news.
8. In a further algorithm change, Facebook is holding back exaggerated, distorted, or inaccurate stories from the News Feed. Watch those click bait headlines.
9. FB has acquired a company called Fayteq which is known for developing technology that makes it possible to add or remove objects to existing videos. Further evidence that Facebook’s future is video.
10. As discussed in a previous #SocialMediaShow Groups will have Insights and these have started to appear as a tab within Page Insights if you’ve linkedin your Page to a Group. Group functionality is improving. Have you linked your Group to a Page?
11. Facebook are encouraging me to post more by flagging up the fact I’ve posted 3 days in a row and adding engagement metrics. Are you being prompted too?

FACEBOOK ADS NEWS
12. Creators on Facebook Watch will be able to monetise their production efforts through Ad Breaks during their Show. If you’re creating video, another opportunity to monetise.
13. A new Custom audience is being tested – Store Visits. Facebook will used location services, WiFi and Bluetooth to record your visit to a venue. Great opportunity for venue owners and managers to encourage existing customers to re-visit.
14. Automated split (A/B) testing of Facebook Ads is being well…tested.

FACEBOOK LIVE NEWS
15. As reported last week you can Go Live directly from Facebook camera and inside Facebook Stories and now using Facebook Live while recording Live Audio is being tested. For the first time this morning, The #SocialMediaShow went out as a Story as well as ‘standard Live’.

FACEBOOK MESSENGER NEWS
16. Tommy Hilfiger has an impressive case study. The created a bot so people could buy directly from the runway during New York Fashion Week and found that 3.5 times more was spent though Messenger than any other digital channel. Chat bots are a great new way for businesses to generate revenue and for those considering using Messenger chat bots this case study is well worth a read. If you’d like talk about how a chat bot could work for you, get in touch.

INSTAGRAM NEWS
17. Instagram is testing ability to share a Live Video broadcast with another user aka ‘split screen’. Broadcasters will be able to invite anyone who’s currently watching their live video to join them in a split screen conversation. It’s planned that this feature will be rolling out to all.
18. Instagram is testing a Follow Back button. Could well encourage following.

LINKEDIN NEWS
19. Editing of Comments being rolled out. Finally! Now it’s Twitter’s turn.
20. LinkedIn is rolling out quick access features on Samsung Samsung Galaxy S8 and S8+ devices . Using the Bixby digital assistant users can now quickly access LinkedIn’s content like top news of the day and relevant details on people you’re scheduled to meet. I look forward to trying this although I won’t be getting my new Samsung until January 2018.
21. You can now share drafts with people before your publish an article. Great for obtaining approval or getting a colleague to proof read.
22. You can now disable Comments on posts or articles.
23. You can now remove tags if you don’t want to be part of certain conversations.
24. You can share posts/updates with 3 dots then Copy link to post which can then be viewed outside of LinkedIn. Finally! Great news. Another one of the broken features I flagged to Microsoft fixed.

TWITTER NEWS
25. Twitter is testing its Night Mode on desktop. But surely it has more important things to spend time on like fake accounts and abuse?
26. Twitter is now making sharing screenshots easier on iOS via Share button. Hat tip to @samschmir for this one.

PINTEREST NEWS
27. Pinterest rolls out mobile video ads for all advertisers that will play automatically without sound and appear within people’s feeds, search results, and the Related Pins galleries beneath individual pins on the mobile app. Good news for Pinterest advertisers. I have a Partnership Manager at Pinterest so if you have any feedback or issues please let me know.

AND FINALLY
Here’s a light hearted tweet from Monksland Police that went down a storm on Twitter. Check out the many humorous replies.

Upcoming social media workshops in Gloucester

Advanced Social Media Workshop (Gloucester) – 15 August

How To Sell Yourself And Grow Your Business With LinkedIn (Gloucester) – 12 September

Facebook Masterclass – (Gloucester) – 19 September

Advanced Social Media Workshop (Gloucester) – 3 October

Questions? Need help with social media?

For more information about how we can help with your social media efforts including other social media training options please call me, Jonathan, on 029 2078 9139. Alternatively you can email, tweet or message via Facebook.

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