Businesses, brands and organisations can set up pages on Foursquare that can be followed by those interested in them. Pages can be used by their owners to display photos and tips which appear both on the page and on venues thus maximising their visibility.
College pages are very popular in the US and are used to guide students around their campus. It’s good to see the UK’s Nottingham University follow suit with a similar approach.
For example, tips are used to provide the best route to a University building in the event of rain, a guide and photo to a famous sculpture on Campus and contact details of the Hall wardens.
For more info check out the Foursquare for Universities page.