AI Opinion
I’m Done Giving Brands My Feedback
Every day, it seems like another brand wants to know how I’m feeling. My inbox, text messages and apps are full of requests to “tell
31 October 2025
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Social Media Opinion
Should You Stay on X or Should You Go?
As the ‘Xodus’ from Elon Musk’s X (formerly Twitter) continues to gain momentum, many businesses brands are questioning their place on the platform. Recent controversies,
29 November 2024
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Social Media Opinion
Why WhatsApp Group Chats are significant in 2024
In my interview on 14 August 2024 with Toni McDonald on BBC Local Radio, we discussed the significance of WhatsApp Group Chats and their growing
19 August 2024
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Social Media Opinion
Balancing Act: Is AI making your content less human?
As AI reshapes the contours of marketing, the essence of personalisation and maintaining a human connection when creating content and communicating is more important than
25 March 2024
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Social Media Opinion
10 ideas about the future of social media
Will we be hanging out in the Metaverse? The concept of the metaverse, or a virtual shared space where people can interact with each other
2 January 2023
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