It’s important on Twitter to have your own voice. People like to follow people with real personalities and not faceless corporations. Third party management of social media accounts for businesses has its place but I’m note sure it’s ever appropriate for people. It wouldn’t be quite the same if @stephenfry wasn’t well, Stephen Fry. Tweeting in the third person makes it a little too obvious that the account is being updated by a third party. Doing it twice in a row and in sales messages is not a good tactic.
In fact, there are a lot of sales messages on this account and very little[blackbirdpie url=”https://twitter.com/#!/Oliver_Townend/status/131645615347208192″] about Oliver Townend; the person. I would put down his 6,855 followers to his high profile in the equestrian world. It can’t be because of his conversation. There’s no @messages in the last 50 tweets – and probably a lot more – so it seems Oliver is not getting to know his fans and they’re not getting to know him. Hat tip to @foxinthecots for flagging up this account.