Twitter is increasingly used by UK businesses to provide customer services. This can include resolving issues, obtaining feedback or answering queries. As Twitter is real time companies can react quickly to improve a customer’s experience.
Philips Support UK, the customer services account of Philips in the UK interacts and engages with its customers really well on Twitter through its @philipscare_uk account.
Here are some examples of how Andrea from the social media team interacts with customers:
Morning @Ian_Barnard looks good!! Should get you through your Friday so you can enjoy the weekend 🙂 *Andrea
— Philips Support UK (@PhilipsCare_UK) July 20, 2012
@Mks_CFC Cool, ok it may be software for eg so let me know how you go & if you still have issues one of the TV guys can give you a call! *A
— Philips Support UK (@PhilipsCare_UK) July 19, 2012
Hi @Izzard we are developing software for the HTS3541 so you can use the YouTube features. Apologies for any confusion in the matter…
— Philips Support UK (@PhilipsCare_UK) July 11, 2012