The Social Media Weekly: Twitter launches Super Follows

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Twitter launches Super Follows

Twitter launches Super Follows

Twitter launches Super Follows writes Jonathan Pollinger, Social Media Trainer. The option to Super Follow select creators is rolling out today on iOS in the US and Canada, and to more people soon. You can subscribe to your favourite creators on Twitter for access to a whole “new world of Tweets”.

Twitter is working on allowing Super Fans to be able to donate to creators in Bitcoin.

Twitter is testing a new Safety Mode on ioS; a feature that temporarily blocks accounts for seven days for using potentially harmful language – such as insults or hateful remarks – or sending repetitive and uninvited replies or mentions. 

Twitter’s Help Centre is now refreshed in all supported languages.

Twitter is testing a ‘tweet your reply’ button in embedded tweets. Twitter is working on the ability to record Spaces, its audio room feature.

Update 20.10.2022:

Twitter have introduced the Creator Dashboard on desktop. It’s a new way to help Creator’s view earnings and track Super Follow subscriptions.

Twitter are also testing the dashboard with some creators on iOS.


Instagram launches link sticker

Instagram has updated its verification form and provided revised information on the verification process.

Instagram said yesterday that it will lock users out of the app if they don’t enter their date of birth. Comment: The change comes 2 days before a deadline for complying with UK data privacy rules and amid concern the children’s safety on the platform.


Facebook Reels are coming

Facebook is testing a new marketing tool called Ad Strategies which will help you build a full pipeline, not just the Ad.

Facebook is testing the display of a ‘Follow Back’ button for people who have recently followed you.Facebook’s is rolling out over 200 brand new emojis, such as the Face with Spiral Eyes and 2021’s most popular new emoji; the Heart on Fire.

Facebook’s Novi digital wallet could potentially support holding NFT (Non-Fungible-Tokens).


The new Reviews feature on Services Pages continues to roll out and I now have it, so worth checking to see if you do too. Tip: If you have Services (and if you’re providing services you should) it, it’s worth taking advantage of so that your clients can highlight your good work.

LinkedIn yesterday ‘launched’ Office Hours, a feature that lets instructors host live events on LinkedIn Learning, the social network’s professional online course platform. With Office Hours, users can interact with experts and fellow learners in real time by posting questions, comments, and reactions, taking part in classes that were previously asynchronous. Comment: I’d be interested in hosting Office Hours but I suspect it will be some time before I have the feature.

As I speculated last month, LinkedIn is removing its Stories feature although the new Cover Story video feature will remain as part of a new ‘video experience’.


TikTok has started a soft rollout of an API for TikTok Creator Marketplace, which lets brands and agencies search for influencers who might be a good fit for their campaigns.

TikTok Rolls Out Fast ‘Promote’ Advert. Months after testing out it with selected profiles, TikTok is rolling out its “boost” option to all app users, enabling you to amplify your posts by quickly putting together an ad campaign.


Snap is introducing a fun new way for Snapchat users to track and celebrate the birthdays of their friends. The company’s new Birthday Mini gives you one place to see a list of all the upcoming birthdays of people you follow on the app. You can either see them organized by how soon they’re coming up or by zodiac signs. 

Snapchat’s Scan feature has been being upgraded and placed front and center in the app’s camera, letting it identify a range of things in the real world, like clothes or dog breeds.Scan also helps address a growing problem for Snapchat users: how to find the millions of AR effects, or Lenses, that are made by Snap’s creator community. With its ability to suggest Lenses based on what you’re looking at, Scan could bring more visibility to the Lenses people make, incentivizing them to keep making AR content for Snapchat.


You will soon be able to disable privacy settings for specific contacts in a future WhatsApp update.

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