Innovative new service Slingshot allows online shoppers to add items to well known shopping baskets directly from Facebook. For example, if you’re on the Heineken Facebook Page you can buy a beer with just one click.
— Heineken UK(@Heineken_UK) May 2, 2013
The next time you go into your shopping basket the beer will have been added. Simple.
Slingshot works with major online e-commerce sites such as ASDA, Tesco, Sainsbury’s, Waitrose and Boots. The Slingshot button can also be added to your own website or even a YouTube video.
On Facebook Page, Slingshot is implemented on a tab and as the Slingshot button doesn’t take up much space it can easily be incorporated into any branding or design. Another example is Gü Puds.
Having its own page means a unique web address that can be promoted directly on the Facebook Page’s Timeline, on a website or in an email newsletter.
Slingshot enables shoppers to buy from websites on the internet where they are spending their time eg Facebook. They’re no longer restricted to having to visit an online shop so Slingshot is likely to generate a lot of impulse purchases.
To make the process as easy as possible, there’s no need for shoppers to sign up for a Slingshot account as the customer’s login credentials for the online shop eg Tesco.com are used. The connection with the online shop only has to be made the first time Slingshot is used.
Shopping on Facebook has not perhaps been as successful as brands have anticipated. With Slingshot easy and fun could it provide the boost that makes social shopping take off?
If you’re interested in implementing Slingshot on your Facebook Page, YouTube video or website please get in touch for a quote.
Would you consider implementing Slingshot on your Facebook Page? Would you use as an online shopper? Let me know in the Comments below.