An example of a brand not getting it quite right with social media was Nectar last week. They’re currently running a Savvy Families competition and promoting it on Twitter and Facebook. Full marks to them for using the #SavvyFamilies hashtag to broaden reach and awareness and to increase followers.
However, there was some confusion last week regarding the use of hashtags with encouragement to follow the hashtag on Facebook as well as Twitter. Facebook is the odd one out of the main networks is not supporting hashtags. Twitter, Google+ and LinkedIn all do.
Here was the text from nectar.com (since removed). Being really picky they should have used ‘fan’ rather than ‘follow’ when referring to Facebook in the last line too.
“Follow our #SavvyFamilies on Twitter and Facebook for all the latest news and tips. Don’t worry if you’re not picked as one of the competing Savvy Families, we’ll be giving away fantastic spot prizes from our partners throughout the summer. To be in with a chance of winning, you’ve got to follow @Nectar or facebook.com/nectar.”
It seems that they’ve had a change of heart regarding the ‘spot prizes’ that can be won by following them on Twitter or liking their Facebook Page as this element of the competition has now been withdrawn.
If you spot any examples of social media use either good or bad please let me know.