There are very few businesses and brands who’ve adopted the new Facebook Page Timeline and made full use of its scrapbook style but UK soap Dove shows how it’s done.
For example, on their Timeline in 1957 when Dove launched in the UK photos of the product and stills from advertisements at the time have been published.
Then right through to the present day the story of Dove is presented through posts including advice on skin care and photos of advertisment, customers and Dove soap.