Mira Showers, who are based in Cheltenham, have come up with an innovative way of carrying out research into how bathing and showering habits vary across the globe with ‘Around the World in 80 Showers’. The campaign will also raise awareness and help raise money for Wateraid, a charity dedicated exclusively to the provision of safe domestic water to the world’s poorest people, as well as boosting the profile of Mira showers.
Interest in Gary’s journey on social media is high. The Facebook Page has 3652 fans and the Twitter account has 634 followers. In contrast, the main Mira Showers Facebook Page only has 410 Likes (figures correct as at 21 January 2013). Interaction, engagement and conversation is high on both platforms. For example, Facebook fans have been making suggestions of far flung destinations for Gary to travel to.
For example, “Had a good look online and I think this would be the best place to go for a natural shower, Ng Tung Chai, it is the highest waterfall in Hong Kong and is located on the city’s tallest peak, Tai Mo Shan.”
If you have any other examples of innovative social media campaigns please post them in the Comments below.